Starting a private practice as a psychotherapist comes with challenges like attracting clients, setting fees, handling legal and administrative tasks, managing time, and avoiding isolation. Having systems for marketing, documentation, and community can make the transition smoother and more sustainable.

Private practice offers autonomy, flexibility, and the chance to build a practice tailored to your values and clinical passions. But while clinical expertise is essential, many therapists underestimate the importance of marketing when stepping into private practice. I’ll walk through a few key marketing elements needed to build and sustain a thriving private therapy practice. Ready?

In adult mental health and substance use treatment, once an individual decides to seek help and commits to admission, the process typically unfolds with minimal disruption. The sales funnel—assessment, verification, clinical review, and scheduling—often concludes in a successful admission. There are certainly exceptions. Teen residential treatment is an entirely different animal.

Recovery brands marketing outpatient programs face a unique set of challenges that differ from those brands marketing inpatient or residential treatment. Here are 8 you should know about…

For years, SEO has been a foundational strategy for treatment centers to reach those in crisis. But with AI chat tools summarizing information and providing instant answers, fewer people may actually click through to your site—even if you're ranking well. Here’s why…